Just launchedSt Thomas Becket Church

Cookies

We use cookies to analyse traffic. See our Privacy Policy.

Practical writing on websites, AI and automation for industrial firms, from the people who build them. Every figure sourced.

89 days to get paid when the invoice waits for month end, against 58 when it is sent on sign-off. A worked example: job finished 3 October, customer cut-off on the 25th.
Latest post14 October 2026

How to get paid faster: why one day late can cost you a month

Miss a customer's payment run cut-off by a day and your invoice waits a month. How to get paid faster by invoicing the day a job is signed off.

Automation9 min readRead the post

Earlier posts

2 actions an AI assistant can take on our own site, labelled for it by WebMCP.
AI6 min read

What is WebMCP, and does your website need it?

WebMCP lets AI assistants use your website's forms properly instead of guessing. What it is, where it stands in 2026, and whether your site needs it yet.

2 October 2026

Will Cloughley

£110k a year, lost by each engineering firm feeling the skills gap. Source: Enginuity, Mind the Gap, 2026.
Websites4 min read

The £110k skills gap your website can quietly close

UK engineering firms feeling the skills gap lose about £110k a year to work they can't staff (Enginuity, 2026). Your website can take on part of that load.

20 July 2026

Will Cloughley

61% of B2B buyers would rather self-serve than talk to a rep. Source: BigCommerce and Gartner, 2026.
Websites5 min read

Your Engineering Buyer Wants Specs, Not a Contact Form

Engineering buyers research your specs online before they call. If your site hides them behind a contact form, you lose the enquiry quietly.

18 June 2026

Will Cloughley

11% of UK SMEs using AI use it extensively to automate. Source: British Chambers of Commerce, 2025.
AI4 min read

You're Using AI. You're Not Getting Value From It.

35% of UK SMEs now use AI, but only 11% of those use it extensively to automate. Why the tools are not paying off yet, and three things to fix first.

15 April 2026

Will Cloughley

53% of mobile visits are abandoned when a page takes longer than 3 seconds to load. Source: Google and SOASTA research, 2017.
Speed4 min read

Core Web Vitals explained: the numbers behind your speed score

Core Web Vitals are three measures Google uses to judge page experience: LCP, INP and CLS. What each means, the target to hit, and the quick fixes.

18 March 2026

Will Cloughley

2% is the low end of a healthy conversion rate. At 5,000 visitors a month, that is 100 enquiries.
Websites5 min read

Why Most UK Business Websites Are Quietly Losing You Leads

Plenty of UK business websites look decent but bring in few enquiries. The five reasons we see most often, and what the sites that convert do differently.

9 March 2026

Will Cloughley

Nearly at capacity · Autumn 2026
Let's talk

Tell us what you're building. We reply within a day.

Book a callStart a project