LumanTechnology
A ground-up rebrand and SaaS platform for a publishing-technology company — unifying AI translation, proofreading and manuscript intelligence under one modern, multi-product account.
Role
- Brand Identity & Rebrand
- Full-Stack Engineering
- Product & UI/UX Design
Year
2026
Tech Stack
Overview
Luman Technology came to us to rebrand their publishing-technology business — formerly GlobeScribe — and rebuild it as a modern, multi-product SaaS platform. The brief was to shed a legacy identity and establish a confident 'five-year startup' presence that balances technical credibility with startup flexibility, anchored by a prism-inspired brand and a clean, unified product structure.
Brand System: "Prismatic Clarity"
The rebrand centres on a prism — light split into its spectrum — as a metaphor for turning one manuscript into many languages and formats. The system pairs a deep ink navy with a luminous teal accent, kept deliberately minimal so the product, not the chrome, leads.
Colour Palette
Ink Navy
#0A171D — Primary text & dark surfaces
Prism Teal
#3FA8BB — Brand accent
Deep Teal
#1D7888 — AA-compliant accent / buttons
Sky
#98D1EF — Light accent
Mist
#F0F7FA — Surfaces & background
Typography
- Josefin Sans (Display): Geometric, open headings that read as modern and editorial.
- Inter (Body): High-legibility body and UI text across dense product surfaces.
A Unified Product Suite
Luman unifies three publishing tools under a single account, so a publisher can move between them without re-authenticating or re-learning the interface.
Translation
AI-assisted book translation built around real publishing workflows — not a generic engine bolted onto a CMS.
Proofreading
Catches errors across a manuscript and reports a measurable consistency score — the live site headlines 2,400+ errors caught per manuscript at 98% consistency.
Manuscript Intelligence
Deeper assessment and insight across a title, giving editors a structured read before a book goes to print.
Built Like a Modern SaaS
Beyond the marketing site, we designed the account and workspace surface so publishing teams can collaborate the way they actually work.
One Account, Every Product
Single sign-on into Translation, Proofreading and Manuscript Intelligence — no separate logins.
Organisations & Workspaces
Shared team workspaces with member invites and Owner / Admin / Member roles.
Multi-Currency Pricing
A USD / GBP / EUR toggle reflecting the full pricing guide across every product.
Trust & SEO Foundation
Trust & Compliance pages, structured data, sitemap and metadata built in from day one.
"The goal was a 'five-year startup' — established enough to trust with a publisher's catalogue, but modern enough to move fast. The prism ties it together: one source, many outputs, rendered with clarity."